Coach Rebrand
Reanimating a rich heritage rooted in leather craft, we modernized the brand and advertising aesthetic, overhauled the commerce platform, implemented video as a key communication medium, and realized seasonal stories continuously online, in-store, and in the wild.
This Bonnie Cashin inspired animated short offers a step-by-step tutorial on one of the most sophisticated ways to to wear a Coach silk scarf.
Inspired by Bonnie Cashin sketches, this animated story shows some of the many ways to wear a Coach trench.
Hugo Guinness x Coach
A New York based artist makes an impression with this limited edition Men’s small leather goods collection.
A biographical film about the artist Hugo Guinness who is a favorite collaborator with Coach.
Coach and The Sartorialist collaborated on a photo documentary for Fashion's Night Out in New York for which I executive produced this behind-the-scenes film. It includes an uncommon interview with Scott Schuman - he says he hopes that his work inspires people to embrace their individuality.
The Sartorialist x Coach.
This collaboration with Scott Schuman captured Coach’s Legacy product line with a classic “on-the-street” approach.
Warstic x Coach
Warstic and Coach collaborated for Coach's Heritage Baseball Collection and Father's Day Gift Guide. Meet Ben Jenkins, Warstic founder and learn about how his design approach dovetails with his philosophy of everyday life.